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top 2024 nutrition trends

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As a registered dietitian, I’m always trying to keep abreast of the latest nutrition trends for my clients. Since nutrition is an ever-evolving science, I thought I would share the predicted nutrition trends for 2024 to watch out for. So whether you’re a consumer or a health professional trying to keep current on recent trends in nutrition, this article gives you the 411 on what to know.

Understanding the latest nutrition trends and why they are popular informs you of what’s important to follow and can also improve your health in many ways. 

It’s easy to fall into old habits and not keep up with what the latest science is telling us. Keeping up with new trends (and tried and true ones) can help you focus on the key habits that can elevate your health. This can also help you drown out all the other “noise” that may be out there. 

So, without further adieu, let’s reveal the top 5 nutrition trends to watch out for in 2024.

1. Gut health

Consumer interest in gut health has been a trend for some time, but it is predicted to continue to gain popularity. With more science emerging on the intricate connections between the brain, weight, and gut health, interest in improving gut health remains a high priority for many.

With this interest will likely come an increased demand for gut-friendly foods. These include fermented foods, prebiotics, probiotics, and fiber. Gut health supplements will probably remain popular and in high demand, which is apparent in my practice with clients.

Key takeaway: To improve your gut health, eat more fiber from fruits, veggies, and whole grains. Adding fermented foods such as yogurt, kimchi, or kombucha to your daily routine and a probiotic supplement may help further support a happy gut.

2. Higher protein products

Protein is one of the magical macronutrients many people struggle to get enough of. This is especially true if you’re active and want to lose weight, as a certain amount of protein is necessary to build lean muscle mass and keep you full in a calorie deficit.

Because of this importance, protein-fortified products are expected to appear on more grocery store shelves. This includes products enhanced with protein powder, plant-based protein products, and other snacks to help you meet higher demands.

Key takeaway: If you suspect you’re not getting enough protein, start prioritizing protein with every meal and snack. Start with at least 25 grams of protein each meal, such as chicken, fish, eggs, Greek yogurt, or tofu, and at least 8 grams of protein each snack. If you struggle to get in enough, supplementing with protein shakes can help you meet your daily needs.

3. Mocktails

Many people are developing an interest in a more sober-conscious lifestyle. Whether you are someone who wants to stop drinking alcohol entirely or reduce your intake, incorporating mocktails may be of interest to you. 

Mocktails can help you enjoy the familiar flavors of your favorite cocktails, minus the alcohol. They may benefit you in a social setting and want a festive drink, minus the hangover.

They are often made with similar ingredients to the original cocktail without the alcohol added.

Key takeaway: It is predicted that mocktails will continue to be one of the top nutrition trends on social media and in restaurants, bars, and breweries. Even though mocktails don’t contain alcohol, many mocktail recipes are still high in sugar and calories. It’s therefore important to practice moderation, especially if you’re trying to lose weight.

4. Functional beverages

Functional beverages contain ingredients that provide health benefits beyond basic nutrition. The manufacturers of these drinks claim they can support energy, mental focus, gut health, and more. 

These may include probiotic and probiotic-infused drinks, electrolyte drinks, or other traditional coffee alternatives. These may include energy drinks and mushroom coffees.

Key takeaway: If you’re feeling bored with your usual cup of coffee or want to try something that may provide a more subtle energy boost, you may want to try functional beverages. However, keep an eye out for added sugar content in flavored drinks. Many are loaded with added sugar and calories that can promote weight gain.

5. Weight loss medications 

GLP-1 receptor agonist medications like Ozempic, Wegovy, and Mounjaro will continue to rise for those struggling to lose weight with diet and exercise alone. In addition, newer weight loss medications like Zepbound showcase an even more significant weight loss in some people. Thus, the demand for these meds is predicted to increase.

These medications have been seen to produce a relatively large amount of weight loss quickly. While this is appealing to many people, it’s important to note many of these medications are very new. Many others have been around but have only recently been used for weight loss.

Key takeaways: If you are considering a weight loss medication, speak to your doctor about your situation to determine the best course of action. These medications are not a quick fix and may need to be taken for life to keep the weight off. It’s essential to evaluate your own situation, history, and eating habits in order to make an informed decision.

Key Takeaways

Keeping abreast of the top 2024 predicted nutrition trends can keep you informed and help take your health to the next level. And if you’re a health practitioner struggling to stay current with the latest trends, I hope you save this article and consider sharing it with a colleague to spread the good word.

If you’re a health pro struggling to find the time and motivation to create content consistently, contact me to learn more about my nutrition writing and editing services. Whether it’s creating SEO-optimized blogs or email newsletters, or you need a second set of eyes to proofread your content, I’m here to support your content creation goals. Click here to schedule a complimentary call to discuss your needs and see if my services are a good fit.