By: Melissa Mitri, MS, RD
The nutrition industry continues to grow, especially for those in the weight loss space. If you are a weight loss brand selling a product or service, you know how difficult it can be to stand out from the crowd. Hiring a nutrition writer with a weight loss background immediately establishes trust and credibility in your brand.
Finding a content writer that is a credentialed Registered Dietitian in particular brings unique skills to the table. It’s also essential to hire someone with SEO writing experience. This brings more eyeballs to your site and ultimately increases sales.
This article discusses how a dietitian writer can help grow your weight loss brand and when you should consider hiring one.
Reasons to Hire a Nutrition Writer
If you are struggling to produce consistent content or your content is not ranking on Google, it’ll be nearly impossible for your ideal customer to find you. These are just one of the several reasons to hire a nutrition writer with weight loss expertise for your brand.
You want to build trust in your brand
If your potential customers don’t trust your brand, chances are they won’t buy from you. And it’s not always easy to establish trust in the weight loss space because there are many scammy brands out there.
An expert nutrition writer engages the reader while keeping your content evidence-based and factual. They also link to credible references to support their recommendations, further validating your brand.
They understand research and can explain it simply
Chances are your readers don’t understand technical jargon and will run away if your blogs are boring or too scientific. A qualified Registered Dietitian writer understands the research behind nutrition advice. They can break it down in an easy-to-understand, engaging way for your readers.
If you hook them in, they will stay on your site longer and will be more likely to buy from you.
You don’t like to write or don’t have time for it
You’re busy with the day-to-day operations of your business and don’t have time to generate content. When hiring a nutrition writer, you don’t have to. Utilizing a content writer allows you to do what you do best, while delegating the rest….and hey, when you have more time to spare you might even have a chance to kick up your feet.
They know your target audience
An expert nutrition writer with weight loss experience understands your target audience, their burning questions, and what they’re looking for. They have worked with hundreds of your client avatars, and know exactly how to speak to them.
Make sure to also hire a writer with SEO knowledge. They can do a deep dive into the mind of your ideal client, perform a detailed analysis, and craft content that’s easily found by your ideal customer.
Now that you know the top reasons why you should hire a nutrition writer, when is the right time to start?
When You Should Hire a Nutrition Writer
If you’re on the fence about hiring a nutrition content writer for your weight loss brand, here are a few instances when you could benefit the most.
You’re not meeting your sales goals
If your sales are suboptimal, it’s time to re-think your content marketing strategy. Quality, SEO-focused content is the key to targeting your ideal client and making sales. Track your sales and if they’re not where they need to be, hiring a nutrition writer with SEO knowledge is well worth the investment.
Your domain authority is low and you’re not being found on Google
Your Domain Authority or DA is a numerical value that predicts your Google rankings. The higher it is, the better and the more likely you are seen on the front page of Google.
If your DA is low, it doesn’t matter how amazing your product is. In this case, you’re probably just getting lost in cyberspace. Therefore, make your efforts count by hiring an SEO writer with nutrition expertise.
You don’t know squat about SEO
Speaking of SEO, how knowledgeable are you and your team about it? While I love nerding out on all things SEO, many business owners have zero interest or time to focus on this. And when you hire a writer specifically trained in SEO content writing services, you can let them do the SEO work.
You’re not attracting the right customer
Are you attracting the wrong visitors to your site? This can happen if your content marketing isn’t clear, consistent, and relevant to your brand message. If there is any confusion as to what your brand is in the eyes of Google or your customers, you will attract the wrong people that will be unlikely to buy from you.
With a clear writing strategy, a nutrition content writer will identify the right keywords and questions your ideal customer has. This will keep them coming back for more.
You or your team don’t have a nutrition credential
Having content created by credentialed health professionals like a dietitian writer increases your Google E-A-T (Expertise, Authority, Trust). If you or your team don’t have a nutrition credential such as a Registered Dietitian, this can hurt your Google rankings.
Hiring a third-party nutrition writer also ensures your content is factual and unbiased. This further improves your brand’s trustworthiness.
Seeking professional content writing services from a dietitian writer builds your brand’s credibility. This is the case with Google, and most importantly, in the eyes of your customers. A nutrition writer can also work with you and your team on a specific content marketing strategy. The goal would be to execute a strategy to yield the biggest return on your investment.
Are you looking to grow your weight loss brand and need an expert to support your efforts? Contact me to discuss my SEO-focused nutrition writing services and packages.